Project Scope
Field to Frame worked with the Regional Headquarters offices in Missoula, Kalispell, and Great Falls to outline the interpretive approach in advance of an exhibit refresh. We met virtually during the COVID pandemic to outline the agency’s goals, review their recent branding work, identify their target audiences, highlight facility and space parameters, and create a full thematic hierarchy. In the end, they each have a series of stories they can share through exhibits that are tied to the main theme: Montana Fish Wildlife and Parks unites people to help protect the integrity of their Montana experience, outdoors.